Lagos, Nigeria — In a glittering ceremony attended by Nigeria’s most influential architects, interior designers, and government dignitaries, ASHR Group officially launched its exclusive Spanish ceramic collection — a bold statement that redefines luxury surfaces in Africa.
Held at the brand-new ASHR Ceramics flagship showroom in Victoria Island, the event marked more than a product launch — it was a declaration: African luxury is no longer defined by imported trends, but by curated excellence that speaks to heritage, craftsmanship, and forward-thinking design.
“This isn’t just about tiles. This is about bringing the soul of Valencia and the spirit of Africa into every home that dares to be extraordinary.”
— Name name, CEO, ASHR Group
Guests experiencing the new collection at the Victoria Island showroom
A Partnership Forged in Excellence
The collection is the result of an exclusive partnership with three of Spain’s most revered ceramic houses — including a 120-year-old atelier in Valencia known for supplying royal palaces and a cutting-edge manufacturer in Castellón leading the world in large-format porcelain technology.
Every piece in the ASHR Spanish Collection has been personally curated by the brand’s design council — a team that includes award-winning Nigerian architects and European-trained ceramists — ensuring that technical perfection meets cultural resonance.
Beyond Aesthetics: Engineering for African Realities
While beauty is immediate, durability is eternal. Each tile has been rigorously tested for Nigeria’s unique climate challenges — from intense heat and humidity to heavy foot traffic in high-end residences and commercial spaces.
The result? Porcelain slabs that resist scratching, staining, and fading for decades — certified to European standards but engineered for African longevity.
Hand-finished stoneware with 24K gold inlay — exclusive to ASHR
Limited Editions & Global Firsts
Among the highlights is the “Afro-Iberian Series” — a limited run of 200 pieces featuring hand-painted motifs inspired by Adire, Nsibidi, and Aso-Oke patterns, executed on Spanish porcelain using traditional talavera techniques.
Another standout is the 3.2-meter monolithic slab — the largest single-piece porcelain ever imported into Africa — designed for seamless kitchen islands and statement walls in penthouses and presidential suites.
Available Now — But Not For Long
The full collection is now on display and available for reservation at ASHR Ceramics showrooms in Lagos (Victoria Island & Ikoyi), Abuja, and Port Harcourt. Select limited-edition pieces are already sold out on pre-order.
This is more than a launch. This is the moment African luxury surfaces came of age.
